Designing a Smoke-Free Future

Our goal is to offer smoke-free alternatives that have the potential to reduce the risk of developing smoking-related diseases as compared to continued smoking. We design these products to appeal to current adult smokers so that they can fully switch.

Our stated ambition is to convince all current adult smokers who would otherwise continue smoking to switch.

Miroslaw Zielinski, President of Science and Innovation at Philip Morris International, looks back at decades of transformation.

Moira Gilchrist, head of Scientific and Public Communications at Philip Morris International, offers a scientific take on the smoke-free conversation.

Given the number of smokers who will continue to smoke cigarettes, it makes sense to offer them less risky alternatives if technology makes it possible, and if such products can be made available.
Four smoke-free product platforms are being developed to offer better alternatives for smokers.