Long-Term Assessment

Continued studies, reports and surveys

The assessment of our smoke-free products continues after the products are placed on the market. It consists of safety surveillance, cross-sectional surveys to monitor prevalence, and cohort studies to monitor the product’s effect on public health.

LONG-TERM ASSESSMENT

IQOS use overseas

Over 6.6 million adult smokers have already fully switched to IQOS as of Q4 2018: